89 seconds · unscripted · filmed across Aotearoa

THE WHY

We make this film once a year, for a room of shareholders, to explain why this company exists. This year we didn't explain anything. We handed it to sixteen customers and let them talk.

16 people4 chapters1:29 runtime0 actors

it came out too good to keep in the room

FOUR CHAPTERS, NINETY SECONDS

The film runs in four acts. Here's one line from each - the rest you'll want to hear in their own voices.

THE WHY

0:00 - 0:15

It makes you feel alive, and it makes you feel like you're living, you know.

A surf artist, in his studio

It opens with what everyone wants to keep hold of. Horses. Grandkids. Surfing. Playing bass in a band that still gets gigs. Nobody mentions a product for fifteen seconds.

THE PROBLEM

0:16 - 0:40

I was completely incapacitated. I could not move.

A man on a park bench

Aching hips. Stiff fingers the morning after a gig. Fingers bent and twisted. One line each, delivered plainly, and they stack up faster than you're ready for.

THE SOLUTION

0:41 - 0:54

I woke up, and was aware that I wasn't aware of my stiff fingers.

A bass player, about three weeks in

Our favourite line in the whole film. Relief doesn't announce itself - one ordinary morning you just notice the absence of something. That's what it actually feels like.

THE RESULTS

0:55 - 1:26

I suddenly thought - I have got a spring in my step. I felt youthful.

A horse rider, mid-ride

The longest act, and the one we didn't edit down. "I'm back at work." "I don't even think about my knee anymore." "It's well worth it." And then, from a man in a white garden chair, the closing statement of the entire film: "Give it a go, peeps."

NO ACTORS. NO SCRIPT. SIXTEEN OF YOU.

Filmed where they actually live - a stable, a home studio full of guitars, a clothing store, a kitchen with a grandson on the hip. Nobody was paid to say any of it.

16People on camera

0Scripts written

89sStart to finish

NZOriental Bay to The Remarkables

a few faces you might recognise from our emails

EVERYTHING ELSE THEY SAID

Lines from the film · their own words · individual results vary

"I want to be doing this when I'm 75, 80."

Horse rider · The Why

"Keep up with you monkeys!"

Grandmother, holding a toddler · The Why

"Well, surfers are some of the fittest athletes around."

Surf artist · The Why

"I was getting very stiff fingers in the mornings after a gig."

Bass player · The Problem

"I couldn't walk properly."

Wellington waterfront · The Problem

"The whole quality of life was going downhill."

Suburban garden · The Problem

"I've got a nurse friend - she highly recommended The Brothers Green Move product."

Waterfront café · The Solution

"I'm not having the aches in my hands."

Outdoor table · The Results

"I don't even think about my knee anymore."

Waterfront café · The Results

"I can now live a good active life."

Suburban garden · The Results

"You just have to persist."

Park bench · The Results

"It's great. It's well worth it."

Horse rider · The Results

If you're curious

NO PRESSURE. HERE'S WHAT THEY TAKE.

Most of the film is about joints, because that's what most of these people came to us for. But if the film made you think about someone - yourself included - this is the whole range. One daily spoonful, made from hemp grown here.